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Great Banner Ads Only Need Simple Things
By Granny's Mettle
To create your own great banner, you only need five (5)
simple things:
1.Size according to standards. Always keep to the
standards. Having a bold, huge banner would look good
and attract more attention than any graphic design ever
would.
Nevertheless, if everybody is doing it, what would be
different about you then? As one designer have said: "I
know that if your ad is slightly larger it may get more
attention but if we all start doing this where will it
stop." Sticking to the standards is quite the norm. Some
sites would even require you to create your banner
according to the regular standards of. So it is still
better to design your banner this way than to revise it
later on.
2. Great content equals great banner. Aside from a great
graphic design, your banner should also have content
that equals your banner. This must be short, simple, and
very direct- something that captures your objective and
purpose. Most of all, it should be able to catch
attention.
Banner ad contents are made to be direct and short
because there is simply not much room for a lengthy
discussion of the information you want to get across. In
addition, not everyone would want to read or try to read
what you have written in there. So keep it at a minimum.
Don't over-indulge. Get the help of your friends and
family to come up with what it is you want to say, but
in a few words. You might even create a special saying
that you could use to identify you from the others in
your field.
3. Color and animation that match. Your website should
have color and animation that match in all the pages.
The colors should be eye catching and easy to look at,
while graphic design animation should be made simple and
short for easy download. No matter how animated and
catchy your banner, it would be lost to someone who has
already clicked off the page before it could even be
started. Just make sure that your ad downloads quickly
on an accelerated connection. And always assume that
different people have different connections. Some may
have DSL; others may have a slower provider. Whatever it
is, make sure that your download time is reasonable.
4. A call that produces action. Contrary to popular
belief, people are still highly susceptible to
suggestions, and that according to studies, call to
action words still work. So try to integrate
call-to-action-words like "call now", "click here", or
even "buy now". This would help you convert your site to
income and fast return of investments.
5. Critique from family and friends. A web designer once
said that the best place to sample your web site would
be your family and friends. They would be able to give
you a positive or negative feedback just because they
are the ones who would want you to succeed. Also, they
wouldn’t be shy to tell you outright if you're banner
stinks. So go ahead and employ your lovedones to
critique your design. It's free anyway.
For comments and inquiries about the article visit
http://www.graphicdesignsunlimited.com
About the Author
Granny's Mettle is a 30-something, professional web
content writer. She has created various web content on a
diverse range of topics, which includes digital printing
topics, medical news, as well as legal issues. Her
articles are composed of reviews, suggestions, tips and
more for the printing and designing industry. |
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